Hotels’ data silos killer: Data Governance
Get information democratization for enhanced resilience and success in accomodation industry
6 razones para usar un RMS en hoteles independientes
Aún no es difícil encontrar pequeños hoteles independientes con equipos de liderazgo que creen que “tener pocas habitaciones” significa que su propiedad “no necesita un RMS"
Hotel data: between gut instinct and Analytics
The clash between gut instinct and analytics in the hotel industry's data landscape is ongoing.
Easy ETL with Python: a step by step tutorial
Sometimes, a few lines of code can replace expensive and complicated software...
Improve your Pentaho project management
Smart trick to work on several projects at once with Pentaho
Maximise hotel profitability with data
How to profit from hotel's data? use insights to overcome common hurdles and discover the key to unlocking your data's full potential
Upgrade Your Reporting: Adopt Dynamic Dashboards
Ditch reports, and uncover real-time insights for profitable decisions.
How-To Guide for Hotel BI Projects
Guess what: the basic component to achieve BI success is not a piece of software...
The two leading causes of tour operators’ deaths
A personal and unconventional opinion on travel companies demises
How Analytics Boost Travel Operations
The 3 key drivers to adop BI in any travel-related company, for guaranteed success
Using AI to forecast sales and demand
In a previous article about predictive analytics >> that only a couple of close friends read, I stated that such procedure can actually convert data into money. This time, I bring a practical study case to demonstrate that I was not
Convert predictive analytics into money
In late 1997 I was helping some Egyptian DMC streamline operations, when terrorists stroked at Deir el-Bahri, the heartbreaking Luxor Massacre. About a year later, not one but two hurricanes (Mitch and George) broke havoc in the Caribbean, where I
AI’s Struggle Against Human Tenacity in Accommodation
Although the term has been lingering in academic and science fiction settings for over 70 years, it seems to me everybody realized two days ago that AI is the new magical panacea that will end profitability issues overnight, replacing “big
Glossary of misused buzzords in the Travel Industry
Don't you pity those morons that want to show off with misused tech lingo?
Got a booking engine? Probably you’re losing money
Got a booking engine? Probably you're losing money because you're not analyzing its hidden data
How to set up a data-driven culture in Travel Companies
Not easy, but not as difficult as it may seem. Give it a try, you need data culture!
Analogies between Customer Segmentation and finding sex partners
True story: sick and tired of failed relationships, I decided I had enough of the random encounter method (so called destiny) and opted for a matching algorithm instead. You see, I’m a scientist at heart, much more rational than emotional.
Revenue Management for Tour Operators: a Darwinian trait
In the late nineties, I was able to persuade a handful of Caribbean hoteliers to adopt my ludicrously simple and cheap online booking engine. Among those pioneers, the GM of Couples Tower Isle: He even went to suggest to check
Dynamic Pricing for Tour Operators: science, not religion
The owner of the big OTA chuckled at my question. “Every morning we have an entire team checking competitors’ rates and adjusting ours”, he said. “Dynamic pricing is essential today. It was a logical process for us”. Of course, it
8 Reasons TO’s need to adopt Rate Comparison Systems
A question of survival Years ago, an independent hotelier posed the same question to me, only linked to the accommodation business. I couldn’t believe my ears at the moment; since then I learnt that, although news and buzzwords travel fast
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