Revenue Management en Acción: De Datos a Decisiones
En nuestro artículo anterior, exploramos cómo interpretar los datos de revenue management. Así, abrimos la puerta para aplicar esos conocimientos y optimizar ventas y operaciones. Hoy, damos el siguiente paso: transformar ese análisis en decisiones y acciones efectivas. Del Análisis
Revenue Management Simplificado
En el artículo anterior, exploramos cómo ciertas fuentes y técnicas basadas en datos te permiten gestionar tu hotel de forma más eficiente. Ahora, pasamos a un tema que a menudo se malinterpreta: el revenue management. Es importante aclarar que el
Aumenta tus Reservas con Analítica Hotelera
En un artículo anterior, vimos cómo el marketing digital hotelero basado en datos puede ayudarte a captar más clientes y optimizar tus campañas. Pero atraer visitantes a tu web o redes sociales es solo la mitad del trabajo. El verdadero
Dashboards Hoteleros para una mejor gestión
En nuestra industria, la información es poder, pero solo si se presenta de manera clara y accionable. Tener los datos bien organizados es el primer paso, pero visualizarlos en cuadros de mando bien diseñados es lo que realmente permite tomar
Centraliza datos y aumenta tus reservas
Siguiendo con la serie “Analítica para Dummies”, hoy veremos herramientas fáciles y económicas para centralizar datos hoteleros. En nuestra industria, la información es uno de los recursos más valiosos. Sin embargo, para sacarle el máximo partido, lo ideal es recopilar
Hotels’ data silos killer: Data Governance
In this concise article, we’ll explore what’s the Hotels’ data silos killer: Data Governance. Typically, enterprise data governance initiatives are first driven by risk avoidance, regulatory compliance or fixing data quality hiccups. I propose a different approach for the accomodation
The two leading causes of tour operators’ deaths
A personal and unconventional opinion on travel companies demises
Convert predictive analytics into money
In late 1997 I was helping some Egyptian DMC streamline operations, when terrorists stroked at Deir el-Bahri, the heartbreaking Luxor Massacre. About a year later, not one but two hurricanes (Mitch and George) broke havoc in the Caribbean, where I
Analogies between Customer Segmentation and finding sex partners
True story: sick and tired of failed relationships, I decided I had enough of the random encounter method (so called destiny) and opted for a matching algorithm instead. You see, I’m a scientist at heart, much more rational than emotional.
Revenue Management for Tour Operators: a Darwinian trait
In the late nineties, I was able to persuade a handful of Caribbean hoteliers to adopt my ludicrously simple and cheap online booking engine. Among those pioneers, the GM of Couples Tower Isle: He even went to suggest to check
Dynamic Pricing for Tour Operators: science, not religion
The owner of the big OTA chuckled at my question. “Every morning we have an entire team checking competitors’ rates and adjusting ours”, he said. “Dynamic pricing is essential today. It was a logical process for us”. Of course, it
Revenue Management is finally mainstream at Bed Banks
Up to a few of years ago, I was usually derided when I presented the idea to intermediaries. Or anyone else, for that matter. “Bah, RM is only for hotels. Besides, we don’t have inventory”, they would utter in an
Revenue Management For DMCs? Yes, Please
During a recent trade show, I conducted a simple poll targeting a fairly large sample of DMCs I know firsthand or indirectly, asking more or less the same questions: Would you be able to tell me your most profitable product
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