Planificar Personal Hotelero con Datos
En el artículo anterior, vimos cómo la optimización operativa hotelera basada en datos te permite mejorar la gestión del personal y reducir costes. Ahora, vamos a profundizar en el tema: intentaremos una planificación y gestión de personal basada en datos.
Dashboards Hoteleros para una mejor gestión
En nuestra industria, la información es poder, pero solo si se presenta de manera clara y accionable. Tener los datos bien organizados es el primer paso, pero visualizarlos en cuadros de mando bien diseñados es lo que realmente permite tomar
Centraliza datos y aumenta tus reservas
Siguiendo con la serie “Analítica para Dummies”, hoy veremos herramientas fáciles y económicas para centralizar datos hoteleros. En nuestra industria, la información es uno de los recursos más valiosos. Sin embargo, para sacarle el máximo partido, lo ideal es recopilar
Monetiza los datos de tu Hotel (sin ser un experto)
Los hoteles independientes pueden aprovechar los datos de manera accesible y efectiva. Implementar una cultura analítica sencilla, utilizar herramientas prácticas y fomentar la colaboración del equipo permitirá mejorar la gestión y la experiencia del huésped.
Introducción a la Analítica Hotelera
La analítica hotelera se presenta como una herramienta invaluable para mejorar la gestión y rentabilidad de los hoteles, incluso de los pequeños. Permite optimizar precios, aumentar la ocupación y maximizar el retorno en marketing. Con soluciones accesibles, todos los hoteleros
Upgrade Your Reporting: Adopt Dynamic Dashboards
Ditch reports, and uncover real-time insights for profitable decisions.
How-To Guide for Hotel BI Projects
Guess what: the basic component to achieve BI success is not a piece of software...
The two leading causes of tour operators’ deaths
A personal and unconventional opinion on travel companies demises
How Analytics Boost Travel Operations
The 3 key drivers to adop BI in any travel-related company, for guaranteed success
Got a booking engine? Probably you’re losing money
Got a booking engine? Probably you're losing money because you're not analyzing its hidden data
How to set up a data-driven culture in Travel Companies
Not easy, but not as difficult as it may seem. Give it a try, you need data culture!
Analogies between Customer Segmentation and finding sex partners
True story: sick and tired of failed relationships, I decided I had enough of the random encounter method (so called destiny) and opted for a matching algorithm instead. You see, I’m a scientist at heart, much more rational than emotional.
Revenue Management for Tour Operators: a Darwinian trait
In the late nineties, I was able to persuade a handful of Caribbean hoteliers to adopt my ludicrously simple and cheap online booking engine. Among those pioneers, the GM of Couples Tower Isle: He even went to suggest to check
Dynamic Pricing for Tour Operators: science, not religion
The owner of the big OTA chuckled at my question. “Every morning we have an entire team checking competitors’ rates and adjusting ours”, he said. “Dynamic pricing is essential today. It was a logical process for us”. Of course, it
8 Reasons TO’s need to adopt Rate Comparison Systems
A question of survival Years ago, an independent hotelier posed the same question to me, only linked to the accommodation business. I couldn’t believe my ears at the moment; since then I learnt that, although news and buzzwords travel fast
Still using Excel to run your travel business?
Still using Excel to run your travel business? Can’t get rid of the telex and Palm Pilot, either? Come on, modernize your stack!
Revenue Management For DMCs? Yes, Please
During a recent trade show, I conducted a simple poll targeting a fairly large sample of DMCs I know firsthand or indirectly, asking more or less the same questions: Would you be able to tell me your most profitable product
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