Guess what: the basic component to achieve BI success is not a piece of software...
In a previous article about predictive analytics >> that only a couple of close friends read, I stated that such procedure can actually convert data into money. This time, I bring a practical study case to demonstrate that I was not
Got a booking engine? Probably you're losing money because you're not analyzing its hidden data
The owner of the big OTA chuckled at my question. “Every morning we have an entire team checking competitors’ rates and adjusting ours”, he said. “Dynamic pricing is essential today. It was a logical process for us”. Of course, it
Still using Excel to run your travel business? Can’t get rid of the telex and Palm Pilot, either? Come on, modernize your stack!
Up to a few of years ago, I was usually derided when I presented the idea to intermediaries. Or anyone else, for that matter. “Bah, RM is only for hotels. Besides, we don’t have inventory”, they would utter in an
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